Based on the safe, dependable, and convenient product, the continuous iceless cold has multiple advantages for customer needs-which are both practical and beneficial at the same time. For one thing, it does away with the need for ice and this brings about a host of benefits. No longer will your clean cloth or good clothing sit pooled in some dreaded watery gum-like mess-when you can carry that perfect dress home unsoiled by disaster! No longer will plastic box-shaped containers melt away while a single paper cup struggles against increasing heat to hold up in strong winds. No more having to empty ice trays into your cooler or refrigerator. Secondly, it is refrigeration at all times night and day for products standaridized-encouraging businesses especially if there comes after one more power loss or natural disaster that the whole enterprise must give up canning and other long term storage of food product. Third is its efficient energy use, which not only cuts our electricity bills but also contributes to an environmental coloration. And being a device portable enough to carry along on picnics or outings in the car, mounted under the tarp to keep valuable produce cool while traveling down country roads. All this makes the continuous iceless cold device a reliable and efficient investment for all your cooling needs.